“I give them two years before they’re turning out the lights on a very painful and expensive mistake.”
Such were the harsh comments that Steve Jobs received when he decided to go for an Exclusive Distribution strategy for Apple.
Such an approach was indeed unthinkable back then. The world was more impressed by Dell’s model of direct distribution…
But, Steve had the independence of mind and the guts to go ahead. And boy did he succeed!
Here is the original article that lampooned Jobs in 2001!0