Facebook Could Surpass Google in Future

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Context

Whereas Google is dominant in one single area – search – Facebook is moving successfully in many different directions without compromising its core product.

A few early signs of impending Facebook dominance:

  1. In just a few years, Facebook’s mobile ad revenue has grown from zero percent of the company’s ad revenue to a 69 percent.
  2. Facebook advertising model is better because it is more cost effective, and it offers better targeting features
  3. Growth of other initiatives such as Instant articles, Graph search, etc.
Key Foresight

Early signs indicate that Facebook could surpass Google as the ultimate technology company!

Huffingtonpost.com

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