Whereas Google is dominant in one single area – search – Facebook is moving successfully in many different directions without compromising its core product.
A few early signs of impending Facebook dominance:
- In just a few years, Facebook’s mobile ad revenue has grown from zero percent of the company’s ad revenue to a 69 percent.
- Facebook advertising model is better because it is more cost effective, and it offers better targeting features
- Growth of other initiatives such as Instant articles, Graph search, etc.
Early signs indicate that Facebook could surpass Google as the ultimate technology company!