A Tale Of GE vs. Apple

Have you ever seen 2 badminton players focus so much on aggressively hitting that shuttle back towards each other, that they often fail to notice the gaps in the court?

Competing is emotionally intensive. Competing is ego-boosting. Male ego likes competing. But, we often confuse what is intensive and ego-boosting with what is valuable.

GE is a case in point here. It lost 40% of its share value during 2002-2012, while Apple gained around 4500% in its share value in the same period.

How to explain these contrasting performances?

The article below offers an explanation.

GE suffered because it got its mindset anchored on competing and cost-cutting–thereby losing the big-picture of value-creation.