How General Motors Lost Its Focus–And Its Way


There is no better example of just how important market focus is than the case of General Motors, which has been devastated because of a complete loss of market focus in their corporate portfolio.

Managers and teams must make the tough choices of where to compete and to not compete.

But, incredibly, in 2009 GM’s web site listed a product portfolio of over 95 cars!

This post (albeit dated) contains a very detailed analysis of how GM’s product proliferation leads to negative cash flows.