Will Facebook Disrupt The Indian Classifieds Business?

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Context

Growth in Indian classifieds business has mainly come from B2C (e.g. Jobs, Properties, Cars, etc.) not C2C. Hence, OLX and Quikr–the 2 leading Indian players–are abandoning their horizontal C2C positioning and moving towards being B2C verticals. Read more here.

This leaves the entire C2C space open for disruption.

Facebook is a player that can be the disruptor here! Its marketplace is currently only available in US, UK, Australia and New Zealand. But it is a matter of time before Facebook brings the concept to India.

However, there are some challenges Facebook will have to counter to become successful in India! Read more here.

Key Foresight

Facebook has the potential to disrupt the current set of horizontal C2C classifieds players!

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