Bob Lutz’s Intuition About Dodge Viper

Business history is full of examples of decisions that were taken purely on gut feeling or intuition.

Chrysler’s Dodge Viper (shown above) is a very apt example here. Bob Lutz, the company’s president, got the intuitive insight to build this car during a weekend drive.

The car was a smashing success. It single-handedly changed the public’s perception of Chrysler, dramatically boosting company morale and providing the momentum that the company desperately lacked, ultimately spurring its dramatic turnaround in the 1990s.

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