The Mindset Behind Amazon

Amazon decided to get into AWS about 10 years back. It was a very bold-and-unusual bet!
So, Bezos faced a lot of criticism for that decision. After all, what did Amazon have to do with selling books (the company’s core business)?
But, today, a lot of well-known companies (e.g. Netflix, Intuit, AOL, Juniper, etc.) are going “all-in” on Amazon. In fact, AWS will reach $10 billion in annual sales this year!