When I was at INSEAD, Chan Kim himself used to explain how Wii was a Blue Ocean move from Nintendo. See the case study here.
Is the Pokemon Go yet another successful example of Blue Ocean Strategy from the same company?
It seems yes!
Nintendo’s leaders built on trends to deliver a product that filled an unmet need – a game that was mobile and social. By meeting that need Nintendo has avoided direct competition, and found a way to dramatically grow its revenues. This is a story about how any competitor can succeed, if they learn how to leverage trends to bring out new products for under-served customers, and avoid costly gladiator competition trying to defend and extend past products.