In 2006, Nike’s CEO Mark Parker called Steve Jobs for advice.
Steve Jobs gave one simple advice:
“Nike makes some of the best products in the world. Products that you lust after. But you also make a lot of crap. Just get rid of the crappy stuff and focus on the good stuff.”
Nike took the advice and stuck to what it did best.
The result was Nike+, reportedly one of the most successful Nike campaigns ever.0