The 3 Marketing Principles That Always Drove Apple


Mike Markkula was the guy behind Apple’s Marketing philosophy.

Steve Jobs was highly influenced by him. He told Walter Isaacson (his biographer) that it was Markkula who said:

“You should never start a company with the goal of getting rich. Your goal should be making something you believe in and making a company that will last…”

Read more to know about the 3 core principles (esp. the one called Impute) of Apple’s marketing philosophy.