The 3 Marketing Principles That Always Drove Apple

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Mike Markkula was the guy behind Apple’s Marketing philosophy.

Steve Jobs was highly influenced by him. He told Walter Isaacson (his biographer) that it was Markkula who said:

“You should never start a company with the goal of getting rich. Your goal should be making something you believe in and making a company that will last…”

Read more to know about the 3 core principles (esp. the one called Impute) of Apple’s marketing philosophy.

Fortune.com

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