Mike Markkula was the guy behind Apple’s Marketing philosophy.
Steve Jobs was highly influenced by him. He told Walter Isaacson (his biographer) that it was Markkula who said:
“You should never start a company with the goal of getting rich. Your goal should be making something you believe in and making a company that will last…”
Read more to know about the 3 core principles (esp. the one called Impute) of Apple’s marketing philosophy.0