Bob Lutz’s Intuition About Dodge Viper

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Business history is full of examples of decisions that were taken purely on gut feeling or intuition.

Chrysler’s Dodge Viper (shown above) is a very apt example here. Bob Lutz, the company’s president, got the intuitive insight to build this car during a weekend drive.

The car was a smashing success. It single-handedly changed the public’s perception of Chrysler, dramatically boosting company morale and providing the momentum that the company desperately lacked, ultimately spurring its dramatic turnaround in the 1990s.

Read more here.

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