The Zen Of Steve Jobs

The Zen Of Steve Jobs

Zen Buddhism shaped Jobs’s design sensibility and business philosophy.

One of the Zen principles that be borrowed was that of Ma. Ma states that a thing is defined not just by what it is, but what it is not — that a sculpture is beautiful because of both the rock taken away and the rock left behind.

A few examples of how he applied this principle in his products:

  1. The floppy drive was absent from Apple’s company-reviving iMac
  2. The optical drive was eliminated from the laptop-redefining Macbook Air
  3. The physical keyboard was excluded from the game-changing, touch-only iPhone
Key Insight

Your Strategy or your Product are defined not just by what they are, but by what they are not!

wsj.com

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