The Zen Of Steve Jobs

Context

Zen Buddhism shaped Jobs’s design sensibility and business philosophy.

One of the Zen principles that be borrowed was that of Ma. Ma states that a thing is defined not just by what it is, but what it is not — that a sculpture is beautiful because of both the rock taken away and the rock left behind.

A few examples of how he applied this principle in his products:

  1. The floppy drive was absent from Apple’s company-reviving iMac
  2. The optical drive was eliminated from the laptop-redefining Macbook Air
  3. The physical keyboard was excluded from the game-changing, touch-only iPhone
Key Insight

A thing is defined not just by what it is, but by what it is not!

Corollary: Your Strategy or your Product are defined not just by what they are, but by what they are not!

wsj.com

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